Putting swimming on social

The challenge: 

 

A popular participation sport that has never managed to attract a sizeable digital audience

Needed a revamp of their channels to attract new and exciting sponsors

 

Our solution:

 

Light-touch approach to graphics that enhanced the look and feel of their channels

Leveraging athlete’s popularity through voicenote storytelling

Off the back of our work, British Swimming partnered with several new sponsors including Lebara, Up & Go and Healthspan

Virtual swimming tournament produced during COVID-era to create a one-hour event broadcast ‘as live’

 

116 video files from 72 athletes from 25 countries collated and smartly edited together