DRIVING LIVE VIEWSHIP OF GRAN TURISMO’S ESPORTS CHAMPIONSHIP

ACT LIKE A SPORT WHEN THINKING ABOUT EVENTS

CONVERT SOCIAL AUDIENCE TO IN-GAME PURCHASE & NEW PLAYERS

The challenge

Launch the first FIA-Certified Sim-Racing championship and Gran Turismo’s first ever e-sport events (FIA Certified Gran Turismo Championships)

Increase live viewers to event broadcasts, organically growing awareness and engagement

Develop the Gran Turismo social channels into a thriving home for the loyal Gran Turismo community

The solution

  • Behave as a sport, not a game
  • An ‘always-on’ approach across all channels, optimising content for each channel to maximise engagement. 
  • Create a daily, active community on Gran Turismo social channels
  • Develop a fun, engaging tone of voice that speaks directly with the community
  • Creative storytelling that brings the #FIAGTC to life and develop narratives that are recognisable to racing fans
  • Daily community management and include the community in content – with new UGC strands that provoke engagement and gameplay (MYGTMOMENT, MYGTRIG, SCAPES FRIDAYS)