Whoever said 2021 was going to be better, LIED!
With everything that has been going on in the country this month, it is safe to say that February has been drab. However, you can always count on the World of Sport to lighten things up and easen the mood. This month saw quite a bit of action in Indian sport so we narrowed it down to the Top 5 Moments in Indian Sport that you should be aware of!
5. Kerala Fans apologise to Maria Sharapova amidst social media uproar over Farmers Protests (This one is hilarious I promise)
Sachin fans from Kerala visit Maria Sharapova's facebook page to say sorry for abusing her 7 years ago.. 🙆🏾♂️ pic.twitter.com/tNCCQWnXMQ
— Mohammed Zubair (@zoo_bear) February 4, 2021
You may have heard Rihanna’s and Greta Thunberg’s name loosely thrown around during the whole social media fiasco, but you may be wondering what Sharapova had to do with it? Let me take you back to 2015, when Sharapova infamously admitted to not knowing the God of Cricket, the GOAT, the ultimate cricketing legend a.k.a Sachin Tendulkar.
Long story short, the Tennis star came under heavy fire for those comments as Indian fans launched a social media attack on the five-time Grand Slam champion.
Cut to the present, after Sachin Tendulkar tweeted in support for the government, many were furious and disappointed that the legend did not stand up for the ‘right’ thing. Kerala cricket fans of course took it a step further as they flooded Sharapova’s socials with apologies, invitations to Gods Own Country- Kerala and more, as consolation for cyber bullying her years ago.
4. Netflix Hotstar and chill
This may not come as a surprise to you but this season’s IPL increased OTT consumption by a whopping 13% in India which is great news for sponsors, organisers and federation alike. And for Hotstar, the IPL coupled with the pandemic gave a major boost to their revenues as it climbed to 1628 Cr. from 1123 Cr this financial year. The ad revenue and the subscriber base also shot up as cricket fanatics flocked to the app to tune into this year’s sizzling IPL season.
3. Byju’s – Global domination
If you’d told me 5 years ago that an Ed-tech company would take centre stage for sponsorship of a major sporting event like the IPL, I would’ve bet my house against it.
However, in 2020 Byju’s was only narrowly beat by Dream11 for title sponsorship of the mega IPL event. And now, Byju’s has cracked a three-year deal as global partner with the world governing body of cricket – ICC which will see them partner with the world federation for the upcoming men’s T20 World Cup in India and the women’s World Cup in New Zealand. What next for Byju’s?
2. NBA X Prasar Bharti
Prasar Bharti, perhaps a neglected medium by mainstream brands, is still the largest public broadcasting agency of India and the NBA have struck a content partnership with the entity in a genius move to penetrate further into the Indian market by building a solid fan base.
As part of this association, Prasar Bharti will broadcast classic NBA content, documentaries, game highlights and other public service announcements. What a move!
1. Fans are back!
On February 13th, fans were allowed to flock back to the stadium for the very first time for India’s second test against England with the MA Chidambaram stadium operating at a 50 percent capacity.
This has definitely restored a semblance of normalcy and soon enough, we shall all be back in the stands where we belong, cheering for our beloved teams. Finally!