Building A Digital Community For Mobile Gaming

The challenge:


To demonstrate usefulness, drive usage and increase dwell time on a brand new community platform for mobile gamers – KTPlay – and develop content to engage both new and existing players.


Our solution:


Creation of tutorial-focused content and evergreen formats to assist new players and topic threads to enable community participation and sharing.

Creation of social-first content based around key talking points and in-game events to drive engagement around hot topics, and deploying a range of community management techniques and micro-campaigns to keep the audience at the heart of Knighthood social output.

Tapping into fans’ interests to develop a series of KTPlay conversation threads to drive conversation and encourage deep interaction within the platform.