Social strategy revamp

The challenge:

 

Building social media audiences across five territories and keeping fans engaged not only on matchdays.

Our solution:

 

We tailored content to each platform on a matchday, exploring how to maximise Instagram Stories and Twitter threads to tell the stories of individual matches. We also increased the volume and quality of Always On weekday content to fill the gap in between matchdays and increase the connection between PRO14 and their ever-growing fanbase.

PLATFORM-BY-PLATFORM CONTENT STRATEGY

REVAMPED MATCHDAY CONTENT APPROACH

‘ALWAYS ON’ CONTENT DURING WEEKDAYS TO KEEP FANS ENGAGED AT ALL TIMES

HYPE CONTENT FOR 2021 RAINBOW CUP

 

 

 

 

 

MEMES AND POPULAR CULTURE REFERENCES TO INCREASE ENGAGEMENT ON NON-MATCHDAYS