Content Creation And Strategy For The Hottest New Sports Competition

The challenge:

Create an Always-On Content Strategy.
Define a new style for SAIL GP in digital and a platform-specific approach to style and content.
Use data analytics to proactively refine content approach and delivery.
Deliver content that tells stories, heroes athletes and tech, involves fans and goes beyond the racing.
Increase reach and engagement exponentially and stoke rivalries between teams and fans.